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Madeira Optical - Cincinnati, OH
When Larry Spitz opened his Optometry practice in downtown Madeira, OH in 1956, Elvis Presley had just released his first hit, Heartbreak Hotel, and Norma Jean Mortenson legally changes her name to Marilyn Monroe.

Today, Madeira Optical is celebrating 60 uninterrupted years of serving Cincinnati families with primary eyecare. Incredibly, the practice has had only two Optometrist owners and two locations in 60 years.

Dr. Malinda Pence acquired the primary eyecare practice in 2003 and has grown it to a thriving group Optometric practice with three staff Optometrists and a team of nine opticians, techs and patient coordinators. After five decades in the same building, in 2012 Dr. Pence moved Madeira Optical around the corner to a larger location that could accommodate new state-of-the-art optometric equipment, an expanded optical shop and a dedicated contact lens center. 

In 2012 Madeira Optical added it's first staff Optometrist, Dr. Jennifer Kritzer. The practice recently added Cheryl Adams, a doctor that specializes in pediatric eyecare, and in 2015 a third of all new patients were children. Madeira Optical Optometrists now see over 1,500 eye exams and medical appointments per year.

Today, the top song is Hello by Adele and Dr. Pence's Ohio State Buckeyes are still reigning college football National Champions. Through all of the changes in the world, Cincinnati, Optometry, insurance and regulation; Madeira Optical has stayed true to Dr. Spitz's original mission of providing multi-generational local eye care to families from Madeira, Blue Ash, Indian Hill, Kenwood, Mariemont, Milford, Montgomery and beyond.


 


Comments

02/23/2016 12:32pm

Its very praiseworthy that such a reputed optometry clinic reached a mile stone.The description of the gala event is very grandeur. I regularly follow your blog. I work as a consultant in visusoogkliniek.nl

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01/10/2017 3:58am

60 years of providing eye care is something to be proud of. I’m sure Madeira Optical has been a word of the mouth for hundreds of families who sought medical eye appointments. It must have been a privilege for Dr. Kritzer and Dr. Adams to be part of the acquired optometric practice. It’s great that Dr. Pence was able to expand the clinic in foreseeing state-of-the-art equipments. Of course, any doctor should or else they’d be left out from their practice. It’s a good thing that they continued Dr. Spitz’s mission and extending it to nearby counties. Keep up the good work and I’m certain you’ll reach your 100 years in service.

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03/28/2016 8:19am

Cool!! It's so old, working since 1956...That's very cool! 60 years of work!

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04/20/2016 5:47am

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04/25/2016 5:03am

60 years? Wow, that's amazing!

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06/02/2016 3:56am

Madeira optical is praising sixty continuous years of serving cincinnati families with essential eye care. Staggeringly, the practice has had just two optometrist proprietors and two areas in sixty years.

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06/06/2016 2:58am

Does it really see now over 1,500 eye exams and medical appointments per year?

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