513 561-7076
Madeira Optical team
2015 was another great year at Madeira Optical. We welcomed Lauren, Lucy and Yvette, and they have been great additions. We were blessed to see many familiar faces this year and lots of new patients, including a LOT of children as our pediatric optometry practice grows.

2015 saw many changes in technology as we became one of the first optometry practices to be Stage II HIPAA compliant for "Meaningful Use" of electronic medical records and added a patient portal with email, text and phone recalls and online patient appointment request. We also added optometry equipment to our pre-test room to continue to expand our diagnostic capabilities.

We keep looking for great eyewear. In 2015 we added WOOW and Jack Spade eyewear. WOOW is a French designed collection that is handmade in Italy. Jack Spade is a fashionable eyewear collection for the guys. Your favorite eyewear continues to be Oliver Peoples, Kate Spade and Silhouette Rimless. Top sunglasses were Maui Jim and last year's newcomer Costa. Top pediatric frames were db4k, Nike and Vera Bradley. Finally, If you are looking for a good deal, check out our sample sale on December 3-5. We will have select frames up to 75% Off.

From pediatric patients to seniors to everyone in between, it has been a pleasure and privilege to serve area families with eyecare and eyewear from Madeira to Indian Hill to Kenwood, Montgomery, Mariemont, Milford, Terrace Park and beyond. Here's wishing all a wonderful and happy holiday season and Happy 2016, our 60th year practicing optometry in Madeira!

Oh, and by the way, Ohio State won a National Championship in 2015!

Pediatric Optometrist Cheryl AdamsDr. Cheryl Adams
Dr. Cheryl Adams to bring pediatric and family optometry experience to Madeira Optical

Madeira Optical announces the addition of Cincinnati native Cheryl Adams to our group optometry practice. Dr. Adams will be Joining owner Dr. Malinda Pence and associate Dr. Jennifer Kritzer. Dr. Adams started her career as a pediatric and binocular vision resident at the Illinois Eye Institute, where she provided comprehensive eye exams to infants and children, evaluated, managed and treat children with strabismus, amblyopia and binocular vision disorders and conducted weekly patient rounds at the University of Chicago Duchossois Center for Advanced Medicine Pediatric Department.  Dr. Adams went on to be a Clinical Instructor in pediatric and binocular vision at Illinois Eye Institute. Dr. Adams is a registered InfantSEE provider.

“We are very excited to have Dr. Adams join our staff” said Madeira Optical owner Malinda Pence. “She brings excellent pediatric optometry experience that is a great fit our large pediatric patient base. Dr. Adams clearly shares our preference for a local multi-generation family practice setting.”

Dr. Adams has also practiced at several group practice settings in the Chicago and Cincinnati areas, including the Northwest Optometric Association. She is a graduate of the Illinois College of Optometry and holds an undergraduate degree from Ohio University.

For more information about Dr. Cheryl Adams or Madeira Optical, please visit our Optometrists page

Cincinnati Eye Care by Madeira OpticalMadeira Optical Reception
After 55 years in the same location, Madeira Optical has moved into a new space for its Optometrists and Optical Shop at 7800 Laurel Ave. in Madeira.  The new Madeira Optical location will better serve patients with a dedicated contact lens room, pre-test room and a second state-of-the -art exam lane to accommodate the addition of Dr. Jennifer Kritzer, OD. The location is convenient and easy to find on a desirable street in downtown Madeira and it has ample off-street parking.  “Early feedback on the Laurel Ave. space has been very good” said owner Malinda Pence, OD. “The new office allows us improve patient care in a more relaxed and efficient layout.”

In addition to the new state-of-the-art optometric equipment, the new location at 7800 Laurel Ave. has an expanded optical shop. Madeira Optical features eyewear collections from frame designers like Kate Spade, Lafont, Lindberg, Oliver Peoples, Salt Optics, Silhouette Rimless and Tory Burch plus sunglasses from Maui Jim, Tommy Bahama and Zeal.

Madeira Optical is a family Optometry practice serving pediatric through senior vision patients. Most vision insurance is accepted, including Vision Service Plan VSP, Eyemed, United Health Care, Anthem, Cigna, Aetna and Medicare.

Madeira Optical is committed to a seamless transition for patients. For more information, please call (513) 561-7076 or visit www.madeiraoptical.com

New Madeira Optical Address on March 1st, 2012:

Madeira Optical
7800 Laurel Ave.
Ste 400
Cincinnati, OH 45243

Cincinnati Optometrist Jennifer Kritzer
Madeira Optical has announced that Dr. Jennifer Kritzer has joined the family optometry practice. Dr. Kritzer will be working at Madeira Optical on Wednesday and Saturday. Doctor Kritzer will be performing primary eye care and contact lens evaluations. Dr. Kritzer, a graduate of the Indiana University College of Optometry, is happy to bring 14 years of experience practicing in Kenwood, Ohio, just a short trip from Madeira Optical. She is excited to be able to offer continuity of care for her multi-generational patient base while also moving to a state-of-the-art practice with a large selection of designer eyewear.

Dr. Kritzer’s focus of study includes geriatric and pediatric eyecare, allowing her to participate in the InfantSEE and REALEyes programs for Madeira Optical. The InfantSEE program offers free eye exams to infants under 12 months old and REALEyes is an Ohio Optometric Association classroom education program. “We are delighted to add Dr. Kritzer. She is from the area, experienced and professional, and that is a great fit for our patients,” said Dr. Malinda Pence, President of Madeira Optical. “Patients will be pleased with Dr. Kritzer’s exceptional level of care and friendly disposition.”

For more information about Madeira Optical, visit our Optometrist page.

InfantSEE Pediatric Vision ProgramInfantSEE Pediatric Vision Program
Dr. Malinda Pence, OD is one of a growing number of optometrists nationwide who are participating in InfantSEE TM, a no-cost public health program developed to provide professional eye care for infants. Under this program, supported by former President Jimmy Carter, who serves as honorary national chair and spokesman, Dr. Pence will provide a one-time, comprehensive eye assessment to infants in their first year of life, offering early detection of potential vision problems at no cost regardless of income.

“I’m very pleased to be involved in InfantSEETM to help ensure healthy vision for our Cincinnati area infants,” said Dr. Pence. “I have a young son and daughter myself and I know long-term ocular health may not be on a new parent’s mind, yet an infant wellness eye exam is a valuable component of a child’s first year primary care schedule.” Dr. Pence goes on to say, “The reaction to this program has been so positive, yet most parents don’t know that this program exists. My goal for 2008 is to raise awareness for InfantSEE TM because providing these assessments is such a rewarding way to volunteer my time.”

InfantSEE TM was launched in June 2005 by the American Optometric Association (AOA), in partnership with The Vision Care Institute of Johnson & Johnson Vision Care, Inc.

Experts from AOA and American Public Health Association (APHA) agree that visual development is most dramatic between 6 and 12 months of age and that early detection can prevent and help reduce the threat of serious vision impairments. In fact, one in every 10 children is at risk from undiagnosed vision problems by the time they are 18 years of age.

However, a survey fielded by BabyCenter.com, on behalf of the AOA, reveals that nearly half of new and expectant mothers mistakenly believe that because a baby’s eyes are changing and their vision is developing in their first year of life, it is best to wait until the child is older to take them to an eyecare professional. This discrepancy suggests a gap in understanding about the importance of early intervention. If left untreated, eye and vision problems can impact learning and may lead to permanent vision impairment.

“As parents, we regularly take our children to the dentist to help prevent cavities. Likewise, we should take our babies to the optometrist to help prevent potential eye and vision problems,” said former President Carter. “Given my family’s experience managing vision problems that were not caught early, I strongly encourage all parents with babies to visit an optometrist for an InfantSEE TM assessment during the first year of their child’s life and I applaud AOA for providing parents this opportunity.”