We would like to thank the team at St. Vincent Ferrer in Kenwood for a great day with the elementary school kids learning about vision and optometry. The kids were engaged and excited, particularly when we let them each keep the Madeira Optical squishy balls we use in our demonstration.
We do a lot of these RealEyes presentations and each is fun and different. The kids ask great questions. The St. Vincent Ferrer children were fascinated that there is a actual real live muscle in their iris! We are so happy to be a part of the community and volunteer for these events. Many thanks to the Ohio Optometric Association for creating the content and for all of the Cincinnati area teachers who invite us into their classrooms to share some real world experience and excite kids about health, optics and hopefully STEAM careers. We need more doctors and scientists.
Have a great spring. If your eyes are suffering from allergies, let your eye doctor know. They may be able to help.
Halloween Safety tips from your Optometrist
Happy Halloween everyone! The weather is beautiful, but the days are getting shorter. Time to start wearing outerwear.
We wouldn't be good Optometrists is we didn't remind you to watch the area around your child's face when putting on that cool Ken Bone costume. Dark nights plus many crazy costume accessories and lots of candy can be challenge!
With winter coming, the sun is sometimes in our faces as we drive to work. In a few months glare from snow could slow you down. Don't forget to wear sunglasses in high glare driving conditions even though summer is ending.
We have added Revo to Main Jim, Costa, Oliver Peoples and more to give us great options if you need sunglasses for driving ski trips or taking your kids sledding. Many of you may remember Revo. Revo was founded in 1985, and quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were developed by utilizing lens technology developed by NASA as solar protection for satellites. Nearly thirty years later, Revo continues to build on its storied history of technology and innovation by offering the clearest and most advanced high-contrast polarized sunglass available. Each time you buy a pair of Revo sunglasses at Madeira Optical, $10 is donated to people fighting for thier sight.
Revo Polarized Sunglasses
School Vision Screening - Not a visit to the OptometristOptometrists are an important part of our children's wellness and education team. Optometrists provide critical primary vision care that helps make sure children have the best chance to see well for life.
The Optometrists at the AOA's 2015 American Eye-Q® conducted a survey that revealed that increasing use of technology at home and school is taking a toll on the eye health and vision of our children. While technology may enhance learning and provide entertainment, the long-term effects of technology on children's eyes are not yet fully known. Additionally, 41 percent of parents report their children spend three or more hours a day using digital devices.
No substitute for annual, comprehensive eye exam
The 2015 American Eye-Q survey also found that 89% of respondents mistakenly believe that screenings given to children in school or in pediatrician's offices are effective in identifying vision problems that can adversely affect learning. Screenings are not a substitution for a comprehensive examination by a Optometrist.
We are very excited to add a new licensed optician to the Madeira Optical team. Chelsea Wells will be working with our Optometrists to conduct contact lens fittings, fit patients with the best lenses for their prescription and helping people choose flattering eyewear frames.Chelsea brings six years of opticianry experience, and we are excited that she brings a lot of great knowledge about sun lenses and sunwear brands.Please join our Optometrists, opticians and staff in welcoming Chelsea to the team the next time you are in the office. We are excited to have her on the team.
Hi everybody. Optometrists keep up on the latest in optometric equipment and medical advances, but we decided to get outside the world of Optometry and upgrade our "virtual tour." Our original tour was shot on an iPhone before we opened. This tour was done by a professional! It shows our reception area, peers into our contact lens center and pre-test area and gives a great view of the optical and sunglass center. It is on our Optical Shop page.
Well, we got to get back to being Optometrists, but we hope you enjoy the virtual tour. The only thing better is to stop in and visit our friendly staff and Optometrists in person. As any good Optometrist would tell you, seeing is believing and seeing well is best.
Dr. Pence recently presented a vision program to the John P. Parker School. One of the things that we are most passionate about is role of Optometry in early childhood success. The Ohio Optometric Association sponsors a volunteer program called RealEyes that Optometrists present in local schools. Our Optometrists actively participate in RealEyes. The program is fun for the kids with themes like Ret and Tina (Retina) for the younger children and optical illusions for the other kids.The goals and objectives of Realeyes focus on the delivery of educational content, hands-on activities, videos, and resources to students in the classroom and to ultimately to family members through materials taken home by students. Awareness of visual problems is very important. Many learning challenges and behavioral problems can be linked to visual issues. Every year there are parents who bring in a child and are shocked that they need vision correction. Children who have never had glasses don't know any other reality, so they have no idea that they could see better.If you are an educator who teaches near Madeira Optical, let us know if you would like to have a RealEyes presentation from one of our Optometrists.
Optometrist Malinda Pence presenting RealEyes
Dr. Pence chose to become an Optometrist because she saw her grandmother suffer with AMD. She also liked that being an Optometrist would allow her to build a practice in her local community. An Optometrist in her hometown of Sidney, Ohio, Dr. Biegel, had a thriving group optometry practice that was the inspiration for her to decide to go into private practice.
While in Optometry school, Dr. Pence worked for other Optometrists in Columbus. She learned how they ran their practices, what staffing they had and how to select glasses, adjust frames and submit insurance. She even worked at a chain, and learned how they work. Working for other Optometrists definitely helped her prepare for the future.
Dr. Pence has taken a few medical missions to Latin America while in school and after she became an Optometrist. While the conditions are sometimes tough and people struggle, being able to help someone see imprinted again how important vision is and how lucky we are to have the resources we need here in Cincinnati. Many people are surprised when she does her Optometrist in the classroom presentations. We think that vision problems are easy to spot, but often they are not. She visits classrooms to educate kids and hopefully bring awareness to parents. Up to 1 in 4 kids has an undetected vision problem today. Even Optometrists can struggle to catch the signs. Dr. Pence noticed a few very small things with her toddler and was able to get her into corrective lenses at an early age. She actively participates in Ohio Optometrist Association RealEyes program in the hope that more parents will take their kids to the Optometrist before they enter school. Kentucky requires an eye exam, and it is a simple, effective way to improve learning and behavior. Screening are nice, but not effective enough. Dr. Pence is excited that her Cincinnati Optometrist practice now has over 33% of new patients as kids. When she took over the practice a dozen years ago, that was in single digits.There can be tough days, but Dr. Pence truly enjoys being a Cincinnati Optometrist. How many Optometrists get to practice walking distance from home in the community where they live and send their kids to school? She also loves the associate Optometrists now on the team that round out specialized geriatric and pediatric optometry. If your child is considering becoming an Optometrist, it is a great field with exciting new diagnostic techniques and the ability to practice Optometry in a community setting.
We are excited to announce the addition of the new Dilli Dalli pediatric eyewear
. We chose to add the Dilli Dalli collection because they specifically address the unique needs of pediatric eyewear patients from newborn to 3 years old, their parents, and Optometrists. Dilli Dalli's extensive research and collaboration with pediatric optometrists
, combined with years of experience and knowledge in pediatric eyewear design show in their safety, durability and comfort.Design Features
Children have facial features that aren’t yet fully developed. Dilli Dalli designer their frames with a focus on proper, exacting fit for little faces.
- Kids are creative. Unique multidirectional hinges provide flexibility and greater durability
- Proprietary Soft Touch material delivers flexibility and strength **
- The one piece design with no separate or moving parts is simple and durable **
- Bridge and nose pads are placed lower so pupils are better centered
- Dilli Dalli frames are made with deeper groove to stop lenses from popping out of the frame **
- They didn't forget style. Dilli Dalli frames are cute, flattering shapes in soft to fun colors
- Kids are tough on frames. Dilli Dalli pediatric eyewear is designed to be impact, weather and temperature resistant **
Our team of Optometrists
and opticians know how challenging it can be for small children to wear eyeglasses, especially if they need to where them all day! So offering comfortable frames is one of our top priorities.
When Larry Spitz opened his Optometry practice in downtown Madeira, OH in 1956, Elvis Presley had just released his first hit, Heartbreak Hotel, and Norma Jean Mortenson legally changes her name to Marilyn Monroe.
Today, Madeira Optical is celebrating 60 uninterrupted years of serving Cincinnati families with primary eyecare. Incredibly, the practice has had only two Optometrist owners and two locations in 60 years.
Dr. Malinda Pence acquired the primary eyecare practice in 2003 and has grown it to a thriving group Optometric practice with three staff Optometrists and a team of nine opticians, techs and patient coordinators. After five decades in the same building, in 2012 Dr. Pence moved Madeira Optical around the corner to a larger location that could accommodate new state-of-the-art optometric equipment, an expanded optical shop and a dedicated contact lens center.
In 2012 Madeira Optical added it's first staff Optometrist, Dr. Jennifer Kritzer. The practice recently added Cheryl Adams, a doctor that specializes in pediatric eyecare, and in 2015 a third of all new patients were children. Madeira Optical Optometrists now see over 1,500 eye exams and medical appointments per year.
Today, the top song is Hello by Adele and Dr. Pence's Ohio State Buckeyes are still reigning college football National Champions. Through all of the changes in the world, Cincinnati, Optometry, insurance and regulation; Madeira Optical has stayed true to Dr. Spitz's original mission of providing multi-generational local eye care to families from Madeira, Blue Ash, Indian Hill, Kenwood, Mariemont, Milford, Montgomery and beyond.
Howard and the Amazing Eye Exam
Hello everyone and happy new year. We thought this book might be good for parent of taking a child to their first pediatric eye exam.
Get your child ready for their first exam with this charming story about Howard the Hedgehog. Howard is Star Student this week and is excited to tell his classmates all about his first trip to the eye doctor. From a fun puppet show to cool 3-D glasses, Howard shows the class that visiting the Optometrist isn’t scary at all. It’s a lot of fun!
Click this link for the Children's book by Dr. Cayti McDaniel, Ohio State Optometry School alumna and associate professor of clinical optometry, co-authored this fun and educational book, "Howard and the Amazing Eye Exam."